To set and maintain our circadian rhythm, we need 15 minutes of exposure to morning light every single day.

This is necessary for mood and well-being, yet most people wake up and look at social media instead. So when someone starts their day by opening Instagram, at the top of their feed will be a breathtaking sunrise from one of the most beautiful places on Earth.

This footage has been captured by famous outdoor landscape photographers from around the globe. The clip is 15 minutes long - and it’s unskippable. It’s our way to give everyone a chance to stop scrolling, take in the light, and improve their mood. We remind users that the LIFX app can synchronise lights with the sunrise - so our customers never fall out of rhythm.