Product
Online dating.

Proposition
The dating app that empowers users with every connection.

Idea

When couples on a first date like each other, they subconsciously synchronise their heart rates (find the research here).

Bumble is the first app to use biometric data to let users know when a partner is truly interested. They simply activate the Heartdate feature before they meet. If heart rates synchronise, their Apple Watches will gently vibrate. It’s the perfect chance to ask for a second date.